Green-official-web
Hon. Floyd Green – State Minister, MICAF

Local entrepreneurs are getting marketing assistance in the form of a “Things Jamaican Christmas” campaign led by the Honourable Floyd Green, State Minister of Industry, Commerce, Agriculture & Fisheries. Minister Green, who officially launched the campaign on his Instagram page recently, is encouraging shoppers to buy locally made Christmas gifts.

“Despite all the festive cheer and time with loved ones that come with the Christmas season, it can be a stressful time if you plan on getting gifts for your loved ones. That’s why this year we have put together a guide of gifts to help you find the best JAMAICAN MADE GIFTS from Jamaican owned companies for any budget, hobby, interest or person. Don’t miss out on the niceness! Turn your post notifications on and stay tuned for your ultimate cheat sheet to knocking out gift shopping for a “Things Jamaican Christmas””, he said.

You may watch the video here LINK

The campaign’s headline is a play on the store of the same name. The Minister assembled a group of 10 influencers who were recorded inside the Things Jamaican™ Corporate store in Kingston to share suggestions for thoughtful, innovative gift ideas from Jamaican artisans, producers or manufacturers. Among them was Valerie Veira, Chief Executive Officer of the Jamaica Business Development Corporation (JBDC), which operates the Things Jamaican™ retail stores.

“At JBDC, we deliver services ‘From Concept to Market’ and entrepreneurs realise optimal success when their products are in the marketplace and more importantly, consumers’ homes. Our research has shown that marketing is the second highest demand for technical support among MSMEs is marketing. This area is only outdone by financial management and so it is significant. Minister Green’s campaign demonstrates that his heart is with the sector and I am heartened by it. It is a great time to be Jamaican and nothing says “one love” like an authentic Jamaican made Christmas gift,” she said.

“SHOP JAMAICAN THIS CHRISTMAS”

The JBDC team has also launched its own Things Jamaican™ campaign dubbed “Shop Jamaican this Christmas”. Shoppers may find products in the following categories: candles, oils, natural soaps, skin & haircare, specialty foods, fashion, fashion accessories, home décor, handmade souvenirs and books & toys.

TJ Christmas Sale

The agency also played a significant role in the production of the ‘Christmas in July’ Corporate Gift & Souvenir Catalogue, an initiative of the Tourism Linkages Network. The catalogue which features more than 100 local producers may be acquired at the Ministry of Tourism as well as online here and here.

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