Kingston, Jamaica- November 18, 2024: For teetotaler Cecile Brown, an all-inclusive trip to South Beach, Miami, was the dream she dared to hope for when she purchased a 6-pack of Heineken 0.0. Drawn to its crisp, refreshing taste without the alcohol, she never imagined her casual stop at Shoppers Fair in Duhaney Park would lead to something extraordinary. Yet, on November 7, Cecile’s hope turned into joy as she learned she had won the “Heineken Credentials Perfectly Brewed Fan Experience,” the ideal vacation she plans to share with her friend, Marcia Henry.
Cecile’s prize offers an indulgent all-inclusive escape to Miami, where she and her guest, Marcia, will immerse themselves in the city’s finest experiences. Their itinerary boasts a VIP dinner at the exclusive Giselle Miami, an exhilarating night at the renowned Club E11even, and an unforgettable culinary journey at Red Rooster Overtown, guided by the esteemed Chef Marcus Samuelsson.
“I couldn’t believe it when I won!” Cecile exclaimed, her voice trembling with excitement. “As a Trades Promotion Supervisor, I’ve spent days helping others make their dreams come true through promotions like these, so to be on the receiving end of such an incredible opportunity is truly heartwarming. I had high hopes of being named the winner and watched my phone day after day, waiting for the call from the Heineken team. Funny enough, when the call finally came, I missed it the first time! But I quickly called back because I knew it was my time to shine—and I did just that!”
Reflecting on her journey, Cecile never anticipated that her mindful lifestyle choices would lead her to a life-changing prize. After being diagnosed with rheumatoid arthritis and fibromyalgia in 2017, she made a conscious decision to adapt her lifestyle to better manage her health and well-being. Her curiosity was ignited when she first discovered Heineken 0.0, a refreshing non-alcohol option that perfectly aligned with her new approach to living. “When I first tried Heineken 0.0, I was genuinely surprised by how well it captured the essence of the original. It delivered a crisp, satisfying taste—without the alcohol.”
Now, Cecile routinely picks up a six-pack to share with friends—particularly those who, like her, enjoy the taste of the premium beer brand while prioritising responsible choices in their consumption.
Despite her health challenges, the responsible drinker continues to live a full life. She is the first to join her friends for their lively Friday night domino club, where the laughter, dancing, and camaraderie flow freely. “I don’t let my illness define me. I still dance, joke around, and enjoy life—and now Heineken is helping me do that in the most luxurious way possible with my friend Marcia by my side.”
The timing could not have been better, as Cecile was actively planning a shopping trip to the United States. Now, instead of just shopping, she gets to enjoy an all-expenses-paid getaway, offering so much more than she had imagined. “I had to call my friend and get back my money swiftly,” Cecile laughed. “Heineken surprised me with the ultimate experience and I cannot be happier.”
Heineken Junior Brand Manager, Hanna Turner, who will chaperone the South Beach trip, is equally excited for Cecile and Marcia.
“It’s truly rewarding to see someone like Cecile, who has been a long-time consumer of Heineken, enjoying our brand in a way that perfectly aligns with her lifestyle. This is exactly why we expanded our portfolio to include Heineken 0.0—to offer a premium experience that caters to all preferences. Along with our signature Heineken beer and the latest addition, Heineken Silver, our alcohol-free option allows everyone to enjoy the same high-quality experience, regardless of their choices.”
The Heineken Credentials crew will enjoy the best of Miami from November 21–25, soaking in the city’s stunning sights while indulging in the premium experiences that only Heineken can provide.
Cecile Brown can hardly contain her joy after winning the “Heineken Credentials Perfectly Brewed Fan Experience’’, securing an all-inclusive getaway to South Beach, Miami. With anticipation building, she’s all set to revel in a truly unforgettable celebration.
Meet Cecile Brown, the lucky winner of the all-inclusive trip to South Beach, Miami! Cecile could not resist showcasing the Shoppers Fair Supermarket where she picked up her Heineken 0.0 six packs, a purchase that made her the fortunate winner of the “Heineken Credentials Perfectly Brewed Fan Experience”.
The Heineken and Shoppers Fair teams ignited the celebration with their energy and enthusiasm! From left: the lucky winner Cecile Brown; Heineken Junior Brand Manager Hanna Turner; and Shoppers Fair Scan Coordinator Nedra Bloomfield.
Cecile Brown, Senior Trades Promotion Supervisor, showcases Heineken 0.0 at Shoppers Fair supermarket—the drink that earned her an all-inclusive trip to South Beach, Miami!