Best Weekend Ever Brings High Energy and High Fashion to Jamaica’s Independence Weekend

As Jamaica celebrates its 62nd birthday this coming Independence Week, the lifestyle crowd is buzzing with excitement for the highly anticipated Best Weekend Ever. The event is now in its third year, and Smirnoff returns as the title sponsor, joined by Johnnie Walker, Casamigos, Tanqueray, Don Julio, Pink Gin, and Rum Stripe as key collaborators. This year, the action unfolds in St. Ann, where fashion mavens and party enthusiasts will converge for high-energy performances, surprises, and stage cameos.

The five-day celebration, from August 2-6, promises luxurious entertainment and exclusivity, with seven stylish gatherings, each with its unique dress code. The fun kicks off with the Fete Ready “Candyland”-themed I Love Soca Cooler Festival on August 2, where vibrant and playful outfits are a must. The following day, August 3, brings two events: the “Moroccan” themed Daybreak, where brunch chic is the dress code, and Milk and Honey, where fashionable pink attire is encouraged.

The excitement continues on August 4 at Zimi Seh Beach, where beach sexy vibes take centre stage. This is followed by the “Old School, New School” themed Rise and Toast on August 5, which invites guests to don their best brunch attire. Allure, also on August 5, calls for stylish beach chic. The grand finale, Late Check-Out on August 6, requires attendees to wear their best “Bare As You Dare” swimwear.

Photo credit: IG: @loudfashion, @cubansupply, @pinkwarewhouse, @statementpiecesbychris                                                   and BillEdwardsClothingCompany

Website: rheaimani.com & Dtsswim.com

This mesh romper from Loud Fashion is the perfect fete-ready look that would steal the spotlight at the I Love Soca.

Men can show up to the “I Love You” fete in style with a graphic tee and shorts, just like this trendy outfit from Cuban Supply.

For Day Break, elevate your style game with a look like this Lila pants set from Rhea Imani’s Resort’24 collection. Opt for similar bold and bright pants or skirts, paired with a matching crop top or a statement sleeve top, and complete the look with strappy heels and your favourite accessories. You’ll be turning heads and making a statement.

Want to be on theme with the Moroccan-themed event—Day Break? You could opt for a look like this sleeveless ruffle asymmetric hem backless mini from Loud Fashion.

Floral is the way to go for Day Break: this long-sleeve button-up shirt paired with linen pants from Bill Edwards Clothing Company captures the vibe for the male patrons.

Pink and white is the order for Milk and Honey, and so is this Candy Ruffle Pink Mini from Pink Wearhouse.

Not feeling pink? Opt for an alternative like this stunning white Diamond High Split Rhinestone Maxi Dress from Loud Fashion.

This three-layered outfit from Statement Pieces by Chris is on theme with the fashionably pink-themed exclusive Milk and Honey pink party.

A Hostage Dress from DTS Swim will hold you in the right places for Zimi Seh Beach and is a perfect example of the beach-sexy dress code.

Perfect for a summer event like Zimi Seh Beach, the jet-white oversized mesh tee from Tribe Nine Studios paired with shorts is an ideal outfit for the men.

Miami’s favourite brunch, Rise and Toast, is coming to Jamaica, and this Leanna Dress from Rhea Imani’s Resort ’24 collection brunch attire could have you turning heads.

This brunch chic attire from Statement Pieces by Chris is a dapper look for Rise and Toast.

Allure is the epitome of a captivating beach-chic event. A stunning silhouette dress like this from DTS Swim would surely be the vibe.

Summer just got a whole lot cooler! Linen is officially in, and we’re obsessing over effortless ensembles like this chic linen look from Bill Edwards Clothing Company for Allure

The dress code for Late Check-Out is “Bare As You Dare,” this metallic bikini from DTS Swim would be a daring choice.

Ready to make a stylish exit? Step out in a cool, laid-back look, just like this effortlessly chic outfit from Cuban Supply.